TL;DR: Hero and Her mark a new generation of Burberry pillars, more recent and even less discussed than the house's historic classics like Brit or London.
A house that long relied on its classics
Before Hero and Her, Burberry mainly relied on older references like Brit or London, regularly compared to other fresh, woody classics on the market (Chrome, Chrome Legend...). Hero and Her represent a more recent attempt to reposition the house with modern pillars.
Hero: the men's pillar of the new generation
Hero adopts a woody-aromatic profile designed for broad use, in line with contemporary men's best-sellers rather than the house's older classics. It's still a relatively young reference, with less community track record than other longer-established best-sellers.
Her: the women's counterpart, in a fruitier register
Her, for its part, adopts a fruitier, more floral profile, designed as the house's flagship women's reference for this new generation — accompanied by variants like Her Blossom, which explore lighter, more spring-like variations on the original theme.
Still a verdict in progress
Being more recent launches than the sector's major classics, Hero and Her haven't yet accumulated the same volume of discussion and critical track record as older references. That's good news for those who like discovering perfumes before they become ultra-well-known references, but it also means less user feedback to form an opinion before buying.
Should you prefer them over the house's older classics?
It mostly depends on what you're after: for a more contemporary, versatile profile, Hero and Her are relevant. For a more distinctive profile that's been tested for longer, the house's older classics remain a safer bet, better documented by the community.